Signs in the City – a cultural typography tour

Explore the City of Melbourne’s oldest heritage letterforms including industrial, artistic, architectural, street infrastructure , murals, puzzles and stencils and learn their cultural stories. See historic neon and electric signs as well.  Combines with the ghost signs tour  .

Culturally and historically significant signage in the CBD includes the ANA building, Newspaper house, Druid building, Centreway Arcade, Block Arcade and Place, Manchester Unity, Majorca house, Goldsborough Lane, Nicholas building, T & G, Postboxes, Telstra signage, Pellegrinis,  Hosies, The Graham,  Degraves subway, Manchester Lane, Heffernan Place, Herald Sun, AC DC Lane, Young and Jackson, footpath infrastructure, Royal Arcade, Buckleys and Nunn and many many more.

Tours are normally 2.5 hours by arrangement at any time of your convenience with a minimum of 3 people. At any time – day time, weekends or evenings.
$55 each up to 5 persons;  $39 each if you organise a group 6-10 persons; $25 each for more than 10 persons.
School groups: $300 (half day/one class) – $450 (all day/2 classes). Ask us for a quote. If cost is a problem, talk to us!
Bookings and inquiries:
Phone: (03) 9090-7964  Mobile: 0408 894 724  Email:!


For our holiday jaunt, the ID/Lab crew went on a tour of historic signage (guided by Melbourne Walks) in Melbourne’s CBD. Walking through the city, it quickly became apparent how much of the city’s history is reflected in the signs people choose to adorn their buildings. The rise and fall of Melbourne during the gold-rush, the various waves of migration, the emergence of street art, and the development of the iconic lane ways were all apparent in one of the most common and underrated forms of Melbourne’s cultural expression. We had a fun time and learned a good deal about the history of our great city.”
                             Christopher Thorpe, ID/Lab, Melbourne, Jan 2012