Signs in the City – a cultural typography tour

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Explore the City of Melbourne’s oldest heritage letter-forms including historic industrial, artistic, architectural, street art, murals, ghost signs, neon and stencils and learn their cultural stories. (see also our ghost signs tour )

Our 2.5 hour (2 hours for schools) tour explores how signage and their individual stories express the life of a city from early Melbourne to the modern era.

Culturally and historically significant signage in the CBD includes Federation Square, ANA building, Newspaper house, Druid building, Centreway Arcade, Block Arcade and Place, Manchester Unity, Majorca house, Goldsborough Lane, Nicholas building, T & G, Postboxes, Telstra signage, Pellegrinis,  Hosies, The Graham,  Degraves subway, Manchester Lane, Heffernan Place, Herald Sun, AC DC Lane, Young and Jackson, footpath infrastructure, Royal Arcade, Buckleys and Nunn and many many more. Tours are normally 2.5 hours by arrangement .


For our holiday jaunt, the ID/Lab crew went on a tour of historic signage (guided by Melbourne Walks) in Melbourne’s CBD. Walking through the city, it quickly became apparent how much of the city’s history is reflected in the signs people choose to adorn their buildings. The rise and fall of Melbourne during the gold-rush, the various waves of migration, the emergence of street art, and the development of the iconic lane ways were all apparent in one of the most common and underrated forms of Melbourne’s cultural expression. We had a fun time and learned a good deal about the history of our great city.”
                             Christopher Thorpe, ID/Lab, Melbourne
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